Sunday, August 21, 2011

How Google+ Is Like Twitter—but Not in a Good Way

Tech blogger Robert Scoble, the king of the early-adopter crowd, has posted some thoughts about what he likes and doesn’t like about using Google+, and some of his points hit home with me as well. And the more I thought about the new social network and the things it doesn’t do very well, the more similar it seemed to the issues that have also been dogging Twitter for some time. Like Twitter, the Web giant has to figure out how to solve some pretty challenging problems—including the "noisy stream" issue, the problems of search and discovery, and, of course, how to keep people from going away and never coming back.

As more than one person (including Scoble himself) has noted, he isn’t exactly the average user of social tools. As someone with hundreds of thousands of followers, who jumps on every new Web or social tool that comes along—in some cases dominating those new services to the point where they become almost unusable, as some found with FriendFeed—Scoble is definitely an "edge case." But at the same time, that makes him a little like the canary in a coal mine: He can highlight problems that may only become obvious for others much later.

More @ buswk.co/rnIEuC

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